BILLERICAY DENTAL SUPPLY CO. LTD.,
6 Perry Way, Witham, Essex CM8 3SX
Telephone: 01376 391100
Fax: 01376 500581
www.dental-directory.co.uk
Email: sales@dental-directory.co.uk
info@dental-directory.co.uk
Directors: G.A. Mills (Chairman), M.A. Mills (Managing), D.J. Nicholls, P. V. O'Leary, M.D. Volk, M.A. Wheatstone
Registered Office: 6 Perry Way, Witham, Essex CM8 3SX. Registered in England No. 1196676
NSL11328
17th June 2011
Important Information on Whitening Products
Dear Dentist,
You will be aware that for the past six weeks The Dental Directory has not been able to provide to you, any Tooth
Whitening product that contained a concentration of Hydrogen Peroxide higher than 0.1%. During this period, we continuously sought through our lawyers, various Members of Parliament and other
professional groups to obtain clarity and guidance from the Authorities on what we can and can not sell, to dental
professionals who are registered with the GDC.
After our exhaustive campaign I am delighted to be able to inform you that we have now received confirmation
from The Trading Standards Agency that we are able to resume the supply of Chairside Tooth bleaching products
which have a concentration of Hydrogen Peroxide of more than 0.1%. I show below, an extract from the
correspondence from Trading Standards:
"As outlined during our conversation on Friday, this Service has no issue with peroxide-based whiteners > 0.1%
supplied to GDC registered dentists for use in the course of a professional whitening service conducted by a
registrant. It is the view of this Service that such treatments would be regulated by the GDC. Provided your
business takes reasonable steps to restrict supplies of such whiteners to registrants, making it clear that the
product is only for use in surgery (i.e. not for supply as an over-the-counter take-home cosmetic product for
consumers), then the view of this Service is that there is no need for any trading standards action.
This Service is in agreement with the view of dental professionals and organisations such as the BDA that the
safest place for cosmetic teeth whitening to take place is in the care of registered dental professionals, and it is
not in the public interest for action to be taken to restrict the supply to dentists of the necessary raw materials
and whitening kits to make this possible."
As a result of this confirmation, with immediate effect, The Dental Directory intends to re-instate for sale the
following Tooth Whitening products:
PDV021 Perfect Bleach Office Set £151.95
PDV026 Perfect Bleach Office QM Syr £107.95
PGD054 Illumine Office Std. Kit 30% £321.05
PGD055 Illumine Office Sample Kit £73.35
PGD060 Dash Chairside Whitening Sys £45.00
PGR005 Forever In-Office Whitening Kt £39.90
PGS050 Pola Office (3 Patient Kit) £69.95
PGS072 Pola Office Plus 3 Patient Kit £84.90
PGS074 Pola Office Plus 1 Patient Kit £30.90
PGS076 Pola Office Plus 3 Patient Kit +Optragate £87.90
PGS078 Pola Office Plus 1 Patient Kit +Optragate £31.95
PGV040 Vivastyle 30% Refill £28.26
Given the situation, our stocks are limited, however we have placed substantial orders with manufacturers and
should be fully stocked within the next seven working days.
I would like to think that as a result of our campaign, at last common sense has prevailed and Trading Standards
now recognise and have put into writing that, in their opinion, registered dental professionals are the only
professional group who should offer Tooth Whitening procedures.
You will also see from the above, we are still restricted in our ability to offer any Tooth Whitening product that is
marked for Home or patient use. We are determined to continue our campaign until these products can be offered
to dental professionals, or the law has been changed.
I take this opportunity to apologise if our inability to supply these products for the past six weeks has caused you
any inconvenience. If I can be of any further assistance please do not hesitate to contact me.
Yours faithfully,
Mike Volk
Sales & Marketing Director |
